Lee Kum Kee
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Lee Kum Kee is the Official Culinary Partner of London Fashion Week 2026.

Where fashion transforms ideas into statement pieces, Lee Kum Kee transforms flavour into bold self-expression. Inspired by the confidence and creativity of Chiu Chow Chilli Oil, the brand celebrates those who dare to stand out.

This season, Lee Kum Kee brings that spirit to London Fashion Week, where flavour meets fashion and creativity takes centre stage.

Get Hot Fashioned with Lee Kum Kee.
Chiu Chow Chill Oil dress the bottle
design the next iconic chiu chow chilli oil label
Lee Kum Kee is inviting the UK's creative community to reimagine one of our most iconic products. Inspired by the creativity and individuality celebrated at London Fashion Week, this is your opportunity to transform the Lee Kum Kee Chiu Chow Chilli Oil bottle label into your own piece of art.

Whether you're a graphic designer, illustrator, artist or simply someone with a creative idea, we want to see your vision.
ENTER COMPETITION
Chiu Chow Chill Oil dress the bottle
Chiu Chow Chill Oil dress the bottle
Where food meets fashion
Great design is everywhere —from the clothes we wear to the food we share.
This competition celebrates the fusion of food, fashion, and creativity.
Chiu Chow Chill Oil dress the bottle
An icon reimagined
Reimagine the iconic Chiu Chow Chilli Oil label and leave your mark on a timeless classic.
Chiu Chow Chill Oil dress the bottle
Chiu Chow Chill Oil dress the bottle
dress the bottle!
your canvas. our bottle.
For generations, Lee Kum Kee has inspired creativity through food. Now, we're celebrating creativity in a new way.

Inspired by the creativity celebrated at London Fashion Week, we're inviting people from across the UK to reinterpret our iconic Chiu Chow Chilli Oil bottle through their own creative lens.

We're looking for original ideas that push boundaries, celebrate individuality and capture the energy of contemporary design.
dress the bottle!
Design a brand-new label for Lee Kum Kee's iconic Chiu Chow Chilli Oil bottle.
Chiu Chow Chill Oil dress the bottle
Chiu Chow Chill Oil dress the bottle
think beyond packaging.

think of the bottle
as your canvas.

think bold.

think unexpected.

think iconic.
key dates

Entries Open:
29 July
Entries Close:
31 August
Shortlist Announced:
8 September
judging criteria
- Creativity
- Originality
- Visual impact
- Overall execution
Chiu Chow Chill Oil dress the bottle
Chiu Chow Chill Oil dress the bottle
Chiu Chow Chill Oil dress the bottle
what’s up for grabs?
first prize:Collaborate with Lee Kum Kee to bring your winning design to life as a limited-edition Chiu Chow Chilli Oil label, plus a curated trip to Tokyo and Hong Kong.

second prize: Trip to Milan.

third prize: Exclusive dining experience for 2.
ready to design the next iconic chiu chow chilli oil label?
Your creativity could transform one of Lee Kum Kee's most iconic products into a limited-edition design inspired by the spirit of London Fashion Week.
ENTER COMPETITION
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